Post by account_disabled on Dec 30, 2023 15:59:41 GMT 10
The new wave of the pandemic has come strong and the consequences are noticeable in the prohibitions designed to stop it. Mobility levels are at minimum levels in many communities, which translates into an increase in time at home . This is beneficial for the world of television , which has increased its average consumption. According to data from Ymedia , so far this month, the average time in front of the television is 4.3 hours a day, which is 8% more than the same period in 2020 , when we still did not know the problems of the pandemic. Ymedia carries out a study based on mathematical models that estimate that TV consumption levels increase above what would be considered in a normal situation.
If compared to the first quarter of 2019, the minutes consumed in the first six months of 2021 would be 6.3% higher, that is, 15 more minutes , if we continued with this trend. This would mean going from 230 Phone Number List minutes to 245. graph pressure consumption television 2020 marked a before and after for television consumption, at least since the pandemic appeared. It was an atypical year in every sense and it is difficult to establish a certain margin of variation. Even so, based on the projections made by the Ymedia Research department, the television consumption forecast for the first half of 2021 would be 3.5% below that of 2020 . This is due to mobility restrictions, added to the impact that the Filomena weather phenomenon has had during the first weeks of January.
The snow and the virus have changed our routine and forced us to stay home to avoid unnecessary risks. At this time, it is true that the context has changed and we find ourselves in a better mobility scenario than in the first wave. Even so, facing the coming months, we will continue to face the pandemic, even if the weather conditions are favorable, so pre-coronavirus plans such as travel, outings and leisure are delayed in the short and medium term for the majority. of the Spanish. The reality is that our routine has moved to our homes and, therefore, media consumption is still higher than usual. Television has thus become the main reference for entertainment and information in the home, ensuring a period of high consumption that guarantees advertisers high levels of exposure to their campaigns.
If compared to the first quarter of 2019, the minutes consumed in the first six months of 2021 would be 6.3% higher, that is, 15 more minutes , if we continued with this trend. This would mean going from 230 Phone Number List minutes to 245. graph pressure consumption television 2020 marked a before and after for television consumption, at least since the pandemic appeared. It was an atypical year in every sense and it is difficult to establish a certain margin of variation. Even so, based on the projections made by the Ymedia Research department, the television consumption forecast for the first half of 2021 would be 3.5% below that of 2020 . This is due to mobility restrictions, added to the impact that the Filomena weather phenomenon has had during the first weeks of January.
The snow and the virus have changed our routine and forced us to stay home to avoid unnecessary risks. At this time, it is true that the context has changed and we find ourselves in a better mobility scenario than in the first wave. Even so, facing the coming months, we will continue to face the pandemic, even if the weather conditions are favorable, so pre-coronavirus plans such as travel, outings and leisure are delayed in the short and medium term for the majority. of the Spanish. The reality is that our routine has moved to our homes and, therefore, media consumption is still higher than usual. Television has thus become the main reference for entertainment and information in the home, ensuring a period of high consumption that guarantees advertisers high levels of exposure to their campaigns.