Post by account_disabled on Dec 9, 2023 15:47:08 GMT 10
he presence of a publishing company at a fair or an event can never guarantee success if a traditional and unsuccessful stasis is still preferred to a revolutionary and unconventional dynamism. If it is true that writing is communication - and it is true - then a publishing company must learn to communicate with its customer-readers. Improvisation is bad for communication. To speak to the community of customer-readers, publishing companies must understand their problems and aspirations. But first they must get to know that community and come alongside it. If they reject this attitude, then they will lose customers before they even begin. Communities of customer-readers are communities of people.
Publishing companies must understand that being close to customer-readers means being close to people and their needs. Customer-readers form a group that communicates and determines the publishing market. Publishing companies that do not belong to the community of customer-readers are destined to die. Publishing companies Phone Number Data prefer to stagnate in their obsolete and consolidated stasis, shunning innovation. In reality, that refuge of theirs is filling up with cracks and will soon collapse, burying them together with their mistaken beliefs. The publishing market is no longer what it was 50 years ago, yet publishing companies still rely on old sales strategies, not understanding that the customer-readers are those of the 21st century.
There is a reason we are in the internet age. If publishing companies do not understand this reason, they are destined to age. The old methods of editorial promotion still implemented by publishing companies are boring. Customer-readers should not be bored, but stimulated, intrigued and involved. To understand the best editorial marketing strategy, publishing companies must understand their customer-readers and walk in their same shoes. Above all, they will have to learn to use the same means of communication. A healthy publishing company thinks with an open mind to new media.ey to opening the doors to innovation. Publishing companies must shed the clothes of the old economy and put on the social and innovative ones of today.
Publishing companies must understand that being close to customer-readers means being close to people and their needs. Customer-readers form a group that communicates and determines the publishing market. Publishing companies that do not belong to the community of customer-readers are destined to die. Publishing companies Phone Number Data prefer to stagnate in their obsolete and consolidated stasis, shunning innovation. In reality, that refuge of theirs is filling up with cracks and will soon collapse, burying them together with their mistaken beliefs. The publishing market is no longer what it was 50 years ago, yet publishing companies still rely on old sales strategies, not understanding that the customer-readers are those of the 21st century.
There is a reason we are in the internet age. If publishing companies do not understand this reason, they are destined to age. The old methods of editorial promotion still implemented by publishing companies are boring. Customer-readers should not be bored, but stimulated, intrigued and involved. To understand the best editorial marketing strategy, publishing companies must understand their customer-readers and walk in their same shoes. Above all, they will have to learn to use the same means of communication. A healthy publishing company thinks with an open mind to new media.ey to opening the doors to innovation. Publishing companies must shed the clothes of the old economy and put on the social and innovative ones of today.